Banner advertising offers a high ROI as it is one of the few advertising mediums that doesn’t need to prove its efficiency. In other words, banner advertising is being implemented by lots of businesses, irrespective of size, and they are seeing great results. When positioned correctly and on the right sites, banner advertisements can offer an incredible response. However, you won’t get to that point immediately because you first must learn the intricacies of managing a successful banner campaign. This article looks at three different but simple suggestions on banner advertising that will help you increase the profit levels generated by your campaigns. If you’re just researching Banner advertising and want to observe how it may advertise your business then a prime example is 5 Minute Membership Sites.
Avoid making your banner ad image or graphic heavy because it can affect load times. In the unfortunate event your graphics load either unevenly or incompletely, then your ad could look pretty bad – little to no conversions. As long as your graphics are not offensive to your market, the thing that makes it happen is the text or copy you put on your banners. It’s just not necessary to get too hung up about the graphics end of it, and the way your copy converts is much more important. Some people love Flash and want to put it in their banners, so all we’ll say is to test Flash vs. no Flash and see who wins. Do not ever try to add Flash video to a banner. Remember that your aim here is to be appealing to your target audience not repel them. The more different your banners are from the sea of banners out there, the better. There are many banners that look virtually identical to each other, which means you don’t notice them lost among the others. You want your ads to stand out when you publish them on websites. One way that you can do this is by designing them to be more interactive, which will engage your audience better. These ads can be quite lightweight but just as interesting as well. If you take this step, you will discover that your banners have a better click through rate. Banner advertising is in no way , a brand new form of marketing , but it is still extremely effective and new launches like the 5 Minute Membership Sites launch will be utilizing it.
Lastly, but certainly just as important, is to make sure your banner’s colors match those of the website where they are being displayed. Even if the same banner is being shown on four different sites, you need to attempt to match the colors of the banner with the overall designs of these sites. The response rate will suffer, otherwise, if your ads look like they are out of place. You want your ads to look perfectly aligned and like they’re a part of the website they’re being displayed on. You don’t have to match everything perfectly, but just bring in some kind of co-ordination.
In conclusion, don’t look at banner advertising as a method that no longer works. So, today – now, perhaps has never been a better time to engage banner advertising. Search isn’t dead, the needs of people will never go away – offer it to them with a banner. Learn more and get started – take action and never look back.
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