Whether or not your online business is profitable and healthy all rests on your ability to market and advertise well. Quite frequently people either don’t learn the basic principles of a particular advertising strategy, or they don’t learn them well. Banner advertising is no different in this regard, and building a strong foundation is essential for success. Not doing so will lead to mistakes that you could have easily avoided. The flip side of that coin is that if you learn it well, then your chances of making money will increase dramatically. The rest of this article will show you some typically encountered mistakes with banner advertising, and you’ll want to avoid making them. If you’re just researching Banner advertising and want to observe how it may promote your business a prime example is 5 Minute Membership Sites.
Sometimes newer banner advertisers can focus too much on the overall design because they think that’s the most important element in the ad. It is the copy and words that will sell for you, and when you use a powerful call to action command – that will have a noticeable impact on conversions. Doesn’t have to be a lot, in fact they usually are not – “Click Here.” If this is something you have omitted in the past, then be sure to include it from here on out. Always avoid great differences between the graphic image/theme of your banners and the page you send them to; they should be similar for greatest conversions on your landing page. Readers who are left wondering what’s going on will only stay there for a very short time. Sometimes the smallest things can count and make a difference, so do be careful in this area. Banner advertising is in no way , a new type of marketing , but it is still very powerful and new launches like the 5 Minute Membership Sites launch is going to be using it.
Another area that is easily forgotten about is website downtime, and you need to keep that a minimum at all times for obvious reasons. All you can do is go with a good host and hope for the best – that is if you only want one host and not more. Ther are online businesses that will keep on eye on your site in terms of downtime, etc. You can gather metrics from your host, and down/up times are almost always included. There are so many people who roam from one host to anther looking for whatever is important to them, and that is something you can also do. All hosting companies, we’ll assume, have more bells and whistles than ours.
There is a lot more you need to know about effective banner advertising because it will make you more successful. Also, before you actually invest any money into your banner ads have everything in place and are prepared for the traffic, right from your landing page to your payment processor. It will not be any fun at all if there’s a problem you didn’t know about.
You can check out the latest marketing product at the 5 Minute Membership Sites website and keep up to date.