Poor customer service can result in lower sales, a bad reputation within the particular business sector and can therefore lead to a hit on profits. In the most damaging of situations it can even bring a company down to where they can no longer exist in business. Excellent customer service is without doubt an extremely important part of any company as is the effective role of communication within it.

I am involved with customer service on a daily basis as I offer a jobs in foster care and poster printing service. I also work with a company that offers people the opportunity of obtaining high quality composite doors.

So what would be classed as excellent customer service? What would be classed as very good customer service communication skills? The top executives and management hierarchy of each organisation are need of learning the answers to these questions. I will give my opinions in the following paragraphs.

A typical example and a very common mistake:

Just think for a moment and ask yourself the following question, if you don’t mind! How many times have you been promised a call back from a customer services representative; when in the end they fail to call you back? I am fairly sure that the majority of people will have experienced this annoyance. You then have the task of having to contact the organisation to chase up the query, this is of course more than frustrating. There is always an excuse of course – I was going to phone you back however I was just waiting for a colleague to get back to me. Sorry but that just is not good enough, the customer services worker could and should have phoned me on that day, the day they had said that they would, to inform me that they were still awaiting for information from their colleague. If they had done this I would have classed them as having excellent communication skills.

I, being the type of person that I am, will then relay how badly I have been treated at the hands of this company to my family and friends. They then in turn are likely to continue to spread the word as to how poor this business is in the ever essential role of communication. It is fairly obvious that productivity could well be effected if the communication skills are not up to scratch.