It is next to impossible for a business, speaker or author to operate at their full potential without using Internet marketing strategies as part of their overall plan.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process. 

Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years!  The challenge is that there are so many resources out there for the various steps in the process, with little education as to where each item fits in with other steps. 

Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:

P:  Plug-In

Examine where you currently fit in the Internet marketing process and “plug in” at that point.  Are you a complete beginner?  Or do you have some knowledge, but can’t seem to tie it all together?  Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing.  And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet. 

Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success.  Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.