There are very few things more important to the marketing and first impression of a company then its online presence. Not only is this the way a business attracts online consumers, but is also the main staple when it comes to web browsing nowadays. Instead of looking in the phone book for a company, many people just log online, so a strong website design is imperative.
Like with any business, whether it be in the health, service or trade industry, the best way to find someone professional is through word of mouth recommendations. Ask some co-workers or even some friends if they know of any good designers in your area and start there. Alternatively, there are some fantastic consumer review sites on the net.
One of the best ways to see if you like their work is to check out their portfolio. This should be made up of past work they have done and show a variety of sites they have worked with in the past. If the website designers have worked alongside any high profile clients or large campaigns, they should be showcased in either a file they show you in person or an online version of it.
To get an idea of what you want to get out of their services, browse the Internet and jot down all the things you like about other webpages. Make sure you bring along their URL and then explain exactly what you like about them. This will give the experts a good idea going forward of the image you have of the final product.
Find someone in your area that you trust and that has a good reputation with past clients. This may mean asking for a few references and following up on them. They should also have experience, a solid skill set in design tactics and be able to change with technology. Having a educational background is also helpful, since it means they have dedicated some time into learning the industry inside and out.
Before signing anything, make sure you are clear on what their services will include and how long the contract will run for. Whenever in doubt, do some comparisons of different website design crews in the are and go with the one you feel will do the best work.