Mobile advertising is becoming more and more accepted, but most people still struggle with the mechanics of how SMS text advertising, which is the most common among most advertisers, work.  Here is a quick explanation:

1.    The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword.  By doing this, the customer has opted into the advertiser’s mobile distribution list and, similar to an e-mail list, receive text messages from the vendor.  The advertiser can market different keywords for different campaign purposes. 

2.    The customer who has opted into a distribution list by texting a keyword will receive an automated response message from the vendor.  The vendor has to option of setting up recurring auto-responses or even different responses for consumers who have keyed in a code word more than once. 

3.    The next step is that the vendor will send out periodic SMS text messages to their distribution list. 

The uses for these SMS messages are only limited by your imagination.  Some uses include sending out notice of special sales, restaurant specials or coupon discounts, service vendors sending appointment reminders, and real estate agents sending information about selected properties. 

Voting and contests by popular TV shows is one well-known way SMS text messaging has been used.  You could even send out a message telling your subscribers that you have a new post to your blog.  Another cool option is to set up campaigns to correlate between text messaging, email messaging, and IM. 

For small business owners to stay in touch with their customers and build relationships with potential customers, mobile advertising is quickly becoming one of the best solutions. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).