It is of little surprise that marketing campaigns that advertise toll free numbers for people to phone are much more successful than marketing campaigns that require people to pay for the cost of making the call. Of course, the fact that it does not cost people any money to get in contact is a major factor in this, as nobody likes to spend money unnecessarily, but there is a big psychological factor too. By paying for the call, you are saying that you really, really want people to contact you, and that can be enough to turn borderline customers into actual customers. Companies also like toll free numbers because they are portable and have additional reporting and routing capabilities. Additionally, if a company has just a local phone number, and they want to run a national marketing campaign, or even just one in a nearby city, then people will be more reluctant to phone them. For some reason, customers have no problems with dealing with a local or national company, but do have issues dealing with companies that are based solely in a town or city that is different from their own. Using a toll free number allows you to hide that fact. Every country uses a slightly different format for their toll free numbers. For example, in the U.S. toll free numbers often begin with 800, 888 or 877, and in the U.K. they often begin with 0800, 0845 or 0844. The numbers are allocated on a first-come, first-served basis. Whichever number you choose, you can have the calls to it ring through to any phone of your choosing. You could choose your cell phone, your office phone, someone else’s phone, or buy a new one especially for it.

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