SEO = Search Engine Optimization
Search Engine Optimization is the process of scientifically tweaking a specific website’s pages so as to induce a sensible rank from major search engines for a competitive keyword or group of keywords.
SEM = Search Engine Promoting
Search Engine Selling is one effective example Internet Selling that involves search engine optimization. This involves designing and executing right methods to target and acquire quality traffic to a particular website and convert this traffic into sales or signups.
SEO Specialist = Search Engine Optimization Specialist
Previously called Search Engine Optimizers (SEO) however revised to SEO Specialist to relinquish approach and prohibit confusion with search engine optimization as SEO. This term is use to describe a skilled practitioner performing effective search engine optimization procedures.
SEM Specialist = Search Engine Promoting Specialist
Term used to describe a professional that analyzes a certain website and advocate a specific procedure to perform so as to urge the specified traffic and sales.
White Hat Procedure
Search Engine Optimization procedure that comply with search engines rules. Conjointly recognize as moral procedure.
Black Hat Procedure
Search Engine Optimization procedure that didn’t suits search engine rules. Widely employed by many SEO specialist to get a good rank in an exceedingly shorter period of time. Effective however terribly dangerous procedure that will cause a certain web site faraway from major search engine’s database.
Web Directory
Online List of internet sites categorized by type, niche country and others depending to the owner. It was mainly employed by search engine optimization specialist in creating inbound link to their websites. New directories are commonly accepting free submissions while others require a reciprocal link in exchange for the submission. DMOZ is one example of internet directory. This can be the foremost widespread and thought-about as the most important web directory of links in the net today. I is currently composed of thousands of volunteer editors and various internet links in its database.
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