You cannot afford to do anything whatsoever half way with regards to the brand you are attempting to represent for your small business. Established organisations devote a considerable amount of time, effort and money to ensure their brand is constantly forward and that the message they need to be focused on isn’t watered down. The logo or image associated with any brand is truly one of an organisation’s most important resources. Research has shown that exposure to a brand name on a constant basis is an important trigger with regards to any unconscious buying mechanism we have. This method is not completely grasped by psychologists, but we nevertheless understand from observations over all these years that brand awareness is a vital marketing device.

With regards to your printed stationery therefore you need to be consistent and you have to settle on high quality over convenience. It might well be possible for you to create your letterhead all on your own computer, but if you do not have professional experience of these types of areas you definitely risk inconsistency and under-performance. Wouldn’t it be better to trust the presentation of your image to the people that are proficient in print management? You’ve got enough to concern yourself with as it is and other people within your company have particular duties that they need to handle. Do you actually want to be allocating valuable in-house resources in an effort to make sure that your brand name is dependably reproduced throughout all dimensions?

Whenever you employ a printing company you know that it is their job to keep up with the latest developments in terms of processes, solutions and techniques. As soon as you provide them with your brief you can be sure that they will always maintain a very high standard and make certain that the brand logo, image and also presentation are consistent.

Don’t think for a moment that this is overkill, or that you could be “sweating the little things” when it comes to specific logo reproduction, colour uniformity and placement. You do not need to be risking any negative feedback, or some type of unwanted subconscious message relating to your branding approach.