A point-of-purchase display, which is usually referred to in the trade as a POP display, is a merchandise display designed to help to increase sales at the last moment – whereas your customers are paying for their purchases – plus are usually located at or close to your store’s or business’s checkout counter. In order for a POP display to effectively do its job, it’s significant for you to make sure the display is convenient plus attractive. One kind of merchandise display fixture that can assist you produce a good POP display is a plastic container. Below are three steps to help you you use bulk plastic containers to make a lucrative POP display. 

Each store’s POP location varies. One store may have a giant POP space while another store has a little POP area. 1 store can have several POP displays (consider  Wal-Mart), while another store purely has one POP area (consider your neighborhood gas station). It’s important for you to take really good look at your store’s POP space so you’ll be able to be familiar with exactly the amount of display space you have got to work with. Knowing how miles space you’ve got to be able to with with will help you to be able to select the merchandise you wish to display as well as the choose how many plastic containers you need to use. 

Knowing how much POP display space you have to be able to work with is the first steps to deciding the merchandise to showcase. If you are aware of how much empty space you’ve got, you are aware of how much merchandise you can display. The second thing to choosing the merchandise to show is to contemplate the next three factors: your store, your store’s merchandise, your store’s customers.

Considering the three factors will assist you  to choose  themerchandise for your POP fixtures that won’t solely “make sense” within your store (as an example, stocking your POP display with travel-sized convenience things would not make a lot of sense in a shoe store), but will “make sense” for your customers (for instance, stocking your POP display with shoe polish and laces would only create sense if your store already sells similar merchandise or caters to customers who would typically buy these supplies).