Before advertising with Google, it is important that you know the basics of Google AdWords. Google has undoubtedly changed the face of the web. In fact, Google AdWords has made over 16 billion dollars for Google in 2007 alone. Still, with that immensity, not all advertisers have profited with Google AdWords.

In order to make sure that you profits from your endeavour, you need to know what to do. You really don’t have to bid on the top keywords. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here, you might find a couple of AdWords tips useful.

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Use Your Keywords

It’s a no brainer; always include your keywords on your Google AdWords ads. The keyword is there to grab the attention of a prospect – and if a person doesn’t see what he’s looking for in your ad, he might just skip it and look at others. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. I know that fitting in all the information is such a short space can be quite difficult, but it can be done with some time and practice. It’s a waste of time, effort and opportunity, if you don’t include the keywords in your ads.

Bidding From High To Low

Here’s a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). CTR is the total clicks your ad receives over a period of time. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, in order for you ads to show, you need to bid a litter higher than usual. Bidding higher gives you initial exposure your ads need. When your CTR is a higher, then you can slowly lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.

Bidding from Low To High

Another common bidding strategy is the reverse of the above strategy. This is best used for keywords that are less competitive and for people who have budget that are limited. You start off by placing a low bid price and then slowly increasing that price until you reach the first page. Still, it is important to work within your budget, keep your ads on the first page while bidding as low as possible.

Try Negative Keywords

Negative keywords help prevent your ads from appearing in search results that are unrelated, else your ads can appear to audiences who are not your target. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Sometimes, by not using the negative keywords, your ad can appear in an unrelated search term and in front of the wrong audiences. Let say you are promoting dog collar and a keyword you used is “collar”. Your ad will appear each time a person types in “collar”, but there are many topics surrounding the word “collar” and the person may not be necessarily looking for dog collar. He may own a cat and looking for a cat collar. So, you use “cat” as an negative keyword to prevent your ad from appearing. It’s better to use the negative keyword especially you want to reduce unwanted ad exposure. This will increase your CTRs and give your website more relevant visitors.

Test Your Ads

Testing ads is very important,but you don’t have to do much because Google AdWords can test your ads for you. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.

Google is one of the best places to place your ad because it is the biggest search engine on the face of the planet. The key is to know what works and what’s not in Google. Follow these tips and continue to improve your knowledge Google AdWords.

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