There is a common belief among Internet marketers that free article marketing works wonders for business growth, and to some extent this is correct. Develop one way link building strategies the right way, and you’ll have discovered the land of fortune. Although the Internet depends on content, originality is a rare thing on the world wide web. Most of the articles we read are compilations, versions of other materials already published a few dozens if not hundred of times on the web. Originality is hard to find in topic and ideas, but it remains in words, in superficial creativity
Free article marketing consists of the publication of original materials as press releases, white papers, forum posts, social network posts and newsletters or the submission in article directories with a SEO link building service. But where do all these materials come from? A web developer seldom has time to write the articles himself/herself; outsourcing is common practice and so is the modification of content with article spinners that generate unique versions of the same original material. Given the fact that articles create backlinks to the home page, marketers need to create more and more articles to promote business.
The direct consequence of backlinking is traffic increase, one way links increase, page rank increase and more prospects. Content originality is often mistaken for uniqueness; every material can be relevant for free article marketing as long as the word order, the sentences and the paragraphs are arranged in a new form. From this point of view, the quality of the content distributed online has dropped. Real originality in writing still defines news articles. Controversies, debates and informative materials about events remain the breath of fresh air in Internet free article marketing.
In fact the most successful at free article marketing are websites with informative content; those pages that keep readers informed on events, trends, innovations and the like. Blogs are another example of fresh content sources. The aim of blogs are niches; they began as online diaries and a way for people to express their beliefs, opinions, thoughts and feelings. They are now one of the most powerful sides of the Internet, and they continue to grow. With every new entry, a blogger pushes web content a step further.
Originality, not uniqueness, remains the true heart of the Internet, and if success is to be followed on the long run, novelty and freshness are a must. Nobody is interested in reading the same thing in other words, and even if these are tricks to achieve business exposure, they still need to be backed up by quality.