What’s the best thing that could possibly happen to you when you go out to do some shopping? OK, it’s that you find precisely what you want at a giveaway price. So , what’s the second-best thing that could happen? The staff in the store treat you like royalty, right!

Now answer this question, “if being treated like royalty makes you feel good, why don’t more shops do it?”

The NLP Practitioner who trained me made to spend hours and hours getting myself into a good state to handle any situation that came along. He believed, and I now also believe, that if you treat folks the way you would love to be treated yourself you will always have customers.

The trick to always being able to treat people right is to be in the right mind-set and frame of feeling to do it. The issue is that much of the time we are engrossed in our own thoughts and feelings and forget to pay attention to the people around us.

Nevertheless clients are “other people” they are in reality “very crucial other people”. They are our livelihood and we should invariably be in the right mood to cater to their needs.

The challenge is to ensure you are in the right frame of mind when you need to be. There are two ways that you can do this. The first is a bit dodgy. The second you see a customer you kick your brain box into gear, plaster a smile onto your face and greet them profusely. The obvious risk is that you might be chuntering away to yourself while you do this and the bad talk going on within you might show on the outside.

The second’s to make it your habit to always talk “good talk” to yourself. The second you find yourself thinking bad thoughts, talk them out of your mind. Be disciplined about this. Do it all of the time and very shortly it will become second nature for you to be in the right mindset and frame of feeling to treat your important customers like royalty.

Imagine a precision instrument that records the actions, words and feelings of the best performers. Then download that data to a powerful decoder that analyses and codes the behaviour. Transfer the code to your personal control panel so that you can reproduce excellence at will. This is how NLP Techniques work. NLP Practitioner David Ferrers will show you how to build your own control panel during Business Coaching, or at one of his NLP Training workshops or during NLP Practitioner Training in India.