How long ago was it that Facebook hit the net? Not long at all, right? And how many people go to Facebook each and every month? What is it, 500 million? Yes, truly amazing. That is a tremendous amount of targeted traffic, and the opportunities that exist there are incredible. Continue on if you have any interest to make money using three outstanding Facebook advertising techniques. Whether you’re targeting a Micro Niche Profit Formula niche or any other niche, Facebook ads can work for you.
When you begin your campaigns, keep in mind that you’ll need to perform critical testing. Just to give you an idea about this, if you’ve never done it, you will want to select on particular ad component to test. This is called A/B split testing, and you just rotate two ads that are different in only one respect to each other. Facebook advertising differs from the regular PPC platforms like Google AdWords. The difference has to do with the number of times the same ads are displayed at Google, or Bing for example. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. If you let the same ad indefinitely, then in time your entire market will have seen it and click throughs will drop dramatically. The solution is pretty simple, and you will merely make different ads as they age and replace with new and different ones. One thing you can do is try posting new ads that don’t have major changes to them and see how they convert. We are not completely pleased with this effect at Facebook, but what can you do.
For more general appeal products/services and greater reach, you can check out what Facebook calls “engagement” ads, and these are more expensive because they appear on their home page. If you believe your market exists in great numbers, then this is something to consider if your budget allows. But you there is the potential for building an incredibly huge mailing list. So naturally it follows that you need to take great care when planning such a campaign. So for example if you’re running ads about Micro Niche Profit Formula, split testing can give you better return on investment.
It’s always best to check your advertisements at different points during each day only because CTR’s will vary. You will have a better picture of what is going on. You’ll have to perform manual intervention when you’re advertising at Facebook, so that is why it’s important to do this.
Remember that Facebook advertising is just another ad platform, and once you get comfortable with it you can do well. It’s critical that you do good market research, and you will need to know how to write good ad copy. If you’re new, that’s ok, and the more experience you do get the better you will do with this ad medium. So for instance, if your ad is about Micro Niche Profit Formula then you will be able to find the ad that’s giving the best result.