For years the debate has raged over which type of site you should build; mini sites or authority sites. Yet the way Google views these sites and their differences has now come into debate by itself. But recently is seems as though Google has grown disillusioned by its previous liking for mini sites. The last several dances, or algorithm changes, seem to be in favor of the larger, more content rich, authority types of sites. We can understand Google’s attitude about wanting to provide better search results for their visitors. But a mini site can still, believe it or not, have a positive use in your marketing. If you are just learning about Internet marketing and want to see how it can advertise your business then a prime example is Click n Bank.

The one about minisites is you need to focus on usually one main keyword phrase, and you will never rank for a highly competitive phrase. Let’s face it, Google does not like the “thin” minisite model, but that does not mean you cannot make money promoting them. All sites require careful planning and research, but the minisites have an inherently narrower margin for error. How well your minisite performs rests heavily on the primary phrase it is optimized for, overall. Even though a minisite can have a high search engine position on page one, you will need many of them to accumulate significant traffic numbers. It’s generally understood that making authority sites offers more compelling reasons than building mini sites. It’s also handy that Google is reinforcing this particular trend. But authority sites offer other advantages in terms of SEO and even marketing. Authority sites can be easier to promote when you consider the broader scope of backlinks that can be generated to inner pages. If you provide good quality content, you may also find other sites voluntary link to your content, creating even more backlinks. Internet marketing is by no means , a new form of marketing , but it is still very powerful and new launches such as the Click n Bank launch will be using it.

Authority sites also allow you to begin ranking for different keyword phrases than the ones you intended. Eventually you may learn that your site is ranking for synonyms of your original keywords. You can then exploit those new key-phrases to improve your rankings even further. Spend some time analyzing those synonyms and see if you can locate other keywords or phrases based on these to focus on. This tends to happen with plenty of established authority websites. However, this phenomenon does take time to appear.

Overall, it doesn’t make much sense to ask whether mini sites or authority sites are superior. It is almost like comparing apples to oranges because the two site models are so different and unique. True, there are overlapping qualities with the two, but the differences outweigh the overlap.

So then the question becomes one of what do you prefer to do? Also, what are your preferences with regard to business building? An authority site has more long-term benefits, and mini sites can often move with the tides of algorithm changes.

If you are just learning about Internet marketing and want to see how it can advertise your business then a prime example is Xtreme Traffic Arbitrage.