As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether or not advertisements in feeds are viable or whether or not they can drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to see the success of RSS as an advertising medium. The ads served should be related to the content contained within the feed. If the RSS feed contains quality content, the ads are relevant, and the degree of ads is in balance with the amount of content served, advertising in RSS feeds can succeed.
Take a nearer take a look at some of the ad serving choices currently obtainable for RSS feeds.
Review of Current Options
Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a wide array of advertisers. Google chooses to not divulge the share of revenue that’s shared with the publisher, thus it is tough if not impossible to predict monthly revenue. The current Google AdSense system for feeds is tied to blogs and does not seem to be overly flexible.
http://www.google.com/adsense
Pheedo
Pheedo displays categorized advertisements rather than contextual advertisements. The upside to this is that Pheedo’s advertisements will be utilized in conjunction with Google AdSense or AdSense for feeds while not violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or connected categories associated with the feeds contents.
Pheedo’s system allows for advanced ad filtering, giving publishers control over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system conjointly allows publishers to sell ads to existing advertisers whom they have already got a relationship. The revenue split is 50% and feeds can be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.
http://www.pheedo.com
Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is like Google’s but they are doing not have the breadth of advertisers that Google boasts. Advertisements are served based mostly on topics, to not keywords. Kanoodle shares fifty% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com
Evaluating Options
When evaluating feed ad serving solutions contemplate the following:
1. Ad Relevance
In order to come up with revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is completely vital {that the} advertisements served in the feed contain connected content, the additional connected the content the higher the chance {that the} advertisements will be of interest to the reader and clicked. Also the nearer the content relates to the feeds theme the higher the chance the reader will have real interest in the merchandise or service being advertised.
2. Ad Ratio
Publishers need to retain control over the frequency of advertisements. Readers can become annoyed with feeds that are heavily laden with advertisements and real content.
The advertiser is happy as they’re reaching a targeted audience the publisher is happy as a result of their advertisement is being clicked and generating revenue.
3. Clearly Denoted as Ads
The talk over editorial control and advertisements rage on. It is generally thought of correct internet etiquette for publishers to obviously mark advertisements to differentiate them from editorial web content. When selecting a RSS advertising partner contemplate the context in which the advertisements are displayed. Does it mix with the feed or site, whereas still being clearly marked sponsored material? Or does the content blend thus well that it seem as a product or service endorsement from the publisher? Credibility and reputation on-line matter, and also the segregation of advertisements and guaranteeing they are properly denoted as such can go an extended approach to boost credibility with readers.
Clearly as RSS will increase in popularity publishers are trying for ways in which to monetize their content. RSS in advertising could be a logical step, and placing a balance between quality, consistent content and occasional related advertisements can cause the success of advertising in RSS feeds. If the balance isn’t found, publishers could be forced to maneuver to a subscription RSS feed model.
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