Resource Author Francisco R. Higueras
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Women’s clothing has always been a good business decision. The trends and fashions always attract a market eager to spend on image. However, with the difficult economy, women are being more cost conscious and looking for better deals on their clothing. More and more they are looking to buy their clothing through wholesalers. When considering opening your clothing business, one of the things you will want to weigh is retail versus wholesale.

Think further about who the most profitable customers within these broader markets will be and whether there are distinct groups of profitable customers worth mentioning. Profitable here refers to the total revenue that a certain customer will bring in through clothing purchases over a certain period, the customer’s likelihood to remain loyal and keep purchasing after that period, and the cost of achieving that customer through marketing and sales work.

If you are just starting out, it may be easier to focus on one specific style of clothing, such as jeans or tie-dyed t-shirts. Whatever you decide to sell, it should be based on some type of market research. However much you want to sell bell-bottom jeans, if your customers are looking for Western wear, you will not make much money.

To play it safe, you may decide to stick with more classic types of clothing and add in the latest styles and trends as a bit of variety. This will allow more conservative types to help you establish your business, but also offer enough variety to invite potential customers in and get them interested in your clothing line.

While it may seem that the more you offer, the better you business will be, this is an incorrect assumption, especially if you are new to the business. Start small and expand. Perhaps you will want to start with women’s or children’s clothing and then pull in the adult men. Look at your market and offer something that is in demand. Using wholesale to stock your shop will allow you to start making back your investment while providing up to date styles for your customers