DIGITIMES Research said that in 2008, LG Electronics the development of LED-backlit LCD TV action is not such as Samsung Electronics or on plants Sony, Sharp and so significant, it was listed on the LED TV multi-type aircraft are commemorating.
Half of 2009 (inclusive) before, LG Electronics for more emphasis on performance quality, so it’s LED backlit LCD TV market structure to direct type-based, and import control technology to improve the regional dynamic contrast ratio, However, due to the thickness and CCFL Type LCD TV difference was small and prices high, so when the market did not attract much attention.
First, large LCD TV from Samsung factory in 2009, half of the successful appeal to ultra-thin LED backlit LCD TV market to open after the sales, as the No. 2 maker of LED TV LG Electronics began to ponder the direction of development. LG Electronics is no longer insist on only the development of direct type LED backlit LCD TV, scheduled to be launched in September 2009 in Edge models. With Samsung’s flagship in Edge LED backlight LCD TV different is that will direct type LED backlight LCD TV main high market, and to side light type aircraft main segment of high price sensitivity.
LG Electronics LED backlit LCD TV sales actions will catch up since the second half of 2009, and the main competitor to Samsung, LG Electronics in 2009 sales target of 40 million units, Samsung 2.5 million units while a far cry, however the 2010 substantially enhance the annual sales target to 500 million units, with Samsung increasingly close to 600 million, to reach this goal if it is estimated the 2010 Samsung Electronics and LG Electronics will become the world’s two LED TV industry.
Since the development of LG Electronics LED backlit LCD TV action become more active, it will bring in the LG Group, LG Innotek’s LED business unit development. LG Innotek plans to second half of 2009 to 2010, 1,513 billion won will be invested in South Korea Kwangju, LED production capacity to increase more than 3 times higher than at present, and the next 3 years will continue to expand investment in LED business unit.
LCD TV from LG Electronics Division in the development of point of view, its shipments in 2008 are still behind Samsung, Sony performance, with the same Sharp column; to Q2 2009, LG Electronics LCD TV shipments beyond Sony, the world No. 2 cause of those. In the face of slowdown in the LCD TV industry, rare to see the sudden emergence of LED backlit LCD TV sales, LG Electronics LCD TV for the solid No. 2 maker of its position, speed up the pace of the development of LED backlight LCD TV, expected performance in this area in turn leading Japanese factory.
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