I’ve looked at a lot of websites over the years and helped a lot of clients, and I’ve yet to meet anyone who is totally committed to making their site as successful as it could be. This is particularly true when it comes to search engine optimisation. Most online businesses make a half-hearted attempt to get better search engine rankings, but rarely implement anymore than one or two things that could really help make their site a success. Take a look at a selection of web pages that come up high in the search engine results for any search term and you’ll notice they all have one thing in common:unique page titles. How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow contain keywords and phrases that are relevant to the page content, the search engines will boost the ranking of that page in their results.

If you want the search engines to know what your page is about, and rank it appropriately, you must scatter keywords throughout your on-page copy. It seems logical that the more focused your site is, the higher it will rank for related search terms. The number of other sites that link to your site’s pages is important but the quality of those sites, and the text used in the link, carries much more weight with the search engines.

There’re surely other several other factors that go into determining a site’s ranking, but these are some of the most important. They’re all easy to implement, as you can follow the example of a person who’s dealing with baby clothes. After conducting some survey about immigration, he spared no efforts to improve his website for the potential clients. Now his website is a hit for those who are to attend weddings.