We all have heard about content being king.  It definitely is.  SEO content must be of high quality not only to attract viewers, but also to make sure that article directories keep the articles published.  Online businesses need search engine optimization.  A website cannot generate good traffic if it is not optimized for the search engines.  That is the reason why some businesses remain on top of the search engine ranks while the others are still way below.

There is no doubt that websites have better SEO with article marketing.  Optimization is better when writers write SEO articles that have quality content and keyword rich.  However, keywords are not the only way to optimize a web page.  Tags are also very important when doing efforts for SEO.  Search engines use a lot of tags to evaluate your website.  Writers should also know how to use HTML and CSS when they write SEO articles.  Knowledge on HTML and CSS makes a writer better equipped for SEO.

Search engine optimization tends to be better with relevant and high quality content.  The search engines use quality as a basis for search engine ranking.  When you have a lot of relevant unique articles, your website would surely be on top of the search engine rankings.  But, keyword density is also extremely important when doing search engine optimization.  Some search engine optimizers believe that having 4 to 5 percent keyword density is ideal for SEO.

There are many factors that affect search engine rankings.  Website owners often commit the mistake of not updating their websites with fresh content on a regular basis.  Adding fresh content to a website on a regular basis will easily improve search engine rankings in a natural way.  However, it should also be noted that new articles for a website must have unique article content.  Having a duplicate content for your website may pull your search engine rank to a very low level.

Writing new fresh content can be difficult.  If you are finding it hard to write fresh content for you website, there are a lot of writers who can provide you with their services.  Article writing services can be found on the Internet.  There are article writing companies that can help you write content for your website.  These companies have writers that are trained to write articles with your business in mind.  Be sure to hire writers if you are unable to write the articles yourself.