There is probably no other component of search engine optimization that will affect a page’s search engine results ranking as keywords. These keywords will allow search engines to determine whether they have the information that the internet user is looking for. Keywords, therefore, should be highly regarded for any campaign. There are many things to consider in the use of keywords. The first thing that you should be doing is to choose the appropriate keywords. You can find different programs that can give you the best keywords that you can make use of to have your website optimzied. Still, the most important aspect of this type of site or page optimization is relevance to content. The campaign will fail if you use keywords that are not related to your site. Once you have chosen the right keywords, you now have to determine the strategic places to put them. Keywords density comes in to place when you start to do this. For major keywords, 5-6% is acceptable while 2-3% works for minor ones. When you position your keywords, you should consider the three critical sections of the text – title, headline and body. These are where search spiders scan for cues as to the relevance of a certain web page to the term an Internet user makes a search on. Nevertheless, these places are where keywords should be found. The importance of keywords is undeniable but they should not be abused. These days, search engines are very sensitive to black hat techniques such as keyword stuffing. Any site or web page that practices them will surely end up either buried far under the web or completely banned. Some webmasters also only focus on one or a few keywords for optimization. However, it is always more preferable to optimize content for as many appropriate keywords as possible in order to capture as much traffic as possible. Besides, internet users enter different keywords or search terms when they serach for something on the net and using different keywords will definitely help your page get higher amount of traffic. Of course, the choice of keywords is very crucial because using the wrong ones could make all efforts go to waste. The right ones, however, can just work wonders for a site.

Although the rewards of implementing an effective SEO campaign are great, its cost is not. Affordable SEO is very much within reach in Missouri with St. Louis seo companies which are made up of no less than experts in the field. And when you have experts, you can only expect good results.