Why am I SEO Stoopid?
I’m SEO Stoopid as a result of I did not properly take notice of what my stats could have told me.
If I might have done, I would have noticed one thing sooner and factoring that something into my response would very most likely have saved me a goodly range of lost posters and art print sales.
My site is primarily concerning SEO. I have been doing it since 1996 or thereabouts and have shoppers of many years standing. Halfway through last year, I started adding posters pages to it. It’s restful and unoressured compared with a ton of SEO, plus I needed to determine how briskly I may get unrelated pages indexed and where and with whom, plus unexpectedly I found that I enjoyed doing it, heaps of reasons.
When the first two phases of Jagger hit, I used to be cool. It washed over my seo shoppers the way I expected it to (it had no effects in any respect), and it washed over my (by currently only largely) SEO website the manner I expected it to (it had no effect in the slightest degree there either).
Then came the third wave. Oh pricey!
My site’s serps (not my purchasers’ – they’re all fine) went into a decline that they still haven’t return out of. I was getting damp postcards from my serps telling me what depth they were reaching. They told me in one message they’d dived deeper than any known footballers. Imagine! If they ever come back back up they will need time in a decompression chamber before they can surface again.
I made a decision that since I was tanking anyway no-one would be finding my poster pages from the engines and thus currently was the time to hive my poster pages off to their own web site, something I would been meaning to try to to for a while as a web site is unlikely to try and do well for 2 such numerous subjects. I got myself a brand new domain for them too, till the day after I have more time and will settle them down on their own dedicated house – the demand I had for them shows that they deserve it and I’ll be attending to the present in the new Year.
I place them in a very little backwater personal hosting area I’ve got with my Broadband ISP. I’ve got a custom 404 on my main site and I adjusted it to form it plain to people that I would moved the posters to a brand new domain as they were swamping my SEO efforts.
Now I always kept a good eye on my stats but I’d failed to note that results from Google, these days, aren’t just from Google any more. They are from Google Pictures too – and despite the fact that I might tanked in Google.co etc for text seaarches, unknown to me as my previous stats package didn’t create the distinction, my posters were still terribly very well ranked in Google Images. I only found this out by finding out my Google Analytic stats, a service I would only recently signed up to in anticipation of shoppers expecting me to stay them abreast of Search Engine and SEO events.
I verified “Michael Sowa Prints”. I used to be within the eighty’s in Google.com but to my amazement I was at positions 1 and 3 in Google Images. I tested “Salvador Dali Prints” and “Escher-prints”. Same reasonably deal, I was wealthy the most map and out in the boonies in the text-driven Googles however top 5 in Google Images. Go see, they’re going to most likely still be there even now.
Therefore, what was I to try and do? All those potentially arduous-to-get serps were visiting waste as when individuals didn’t see the result they expected after they clicked through, just my 404 page (polite though it absolutely was) they solely went somewhere else.
Hurriedly put all my pages back up again is what I did, and on my SEO website too, thinking to catch what business I can from what is left of the Christmas rush. I’ve left all of the links to the new website in place as they will get folks hopping backwards and forwards from every web site to the other, hopefully while not realising. All the posters and art prints, the wall tapestries too, will should be moved over eventually and on a permanent basis. You’ll have a site concerning SEO or a site that uses SEO to sell posters, you can not, not for any length of your time, have simply the one site that does both.
Not the approach Google are ordering the universe anyway.
I’ll modification over slowly in January using individual 301 redirects and now they extremely can be permanent.
For currently I do not believe it will matter as Google, consistent with their own stats via Google Sitemaps, don’t have any data about the new posters website and given everything else they need on their plate simply now I do not suppose they’ll be indexing it all and handing out a content penalty before I’ve moved everything over permanently.
But look at the sales opportunity I terribly nearly missed, eh?
Ethical of the story is, make positive your stats package is the most effective that it can be. I do not assume I will be using my old stats package too much from now on, but I will keep it on as it will have some individual visitor tracking capabilities that Google’s version of Urchin currently lacks. Reading your stats regularly can save you money and time within the long run.
But do build sure they are as detailed as potential – you may miss important info if they don’t seem to be! Don’t be an SEO Stoopid!
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