Are you a business owner planning to grow your business? If so, then you may already be aware of the numerous pitfalls that come with trying to manage your own marketing efforts.

Television, radio, online marketing, direct mail – with such a large array of marketing options available to business owners, it is no surprise they struggle to decide on the best form of marketing for them.

Regardless of the type of business you may run, you have probably already realised one thing – online marketing is now necessary for any business to be successful. With the vast majority of consumers now relying upon the internet to find the products and services that they want, businesses have no choice but to immerse themselves in the competitive online world.

So, if you’re thinking about putting together an online campaign to help grow your business, discover more about the two biggest forms of online marketing today – PPC and SEO. This article looks at the differences between the benefits that the two have to offer.

PPC

Pay per click marketing (PPC) is placing paid advertisements on the search engine results, with you paying a specific amount of money each time a search user clicks on your ad (see – PPC ).

The Benefits:

1.Instant Results. PPC is popular with many businesses as it’s uncomplicated and it produces fast results. It provides a quick platform for new businesses hoping to grow a customer base.

2.User Friendliness. Another advantage of PPC is that it is easy to create and edit campaigns yourself. Google Adwords even offer free training and resources to help your business get started.

3.Great For Local Businesses. With PPC, you can decide which specific areas and cities are able to see your ads. So, if your business depends on local custom you can concentrate on targeting the local area with adverts for your products or services.

SEO

Search engine optimisation (SEO) is used with the intention of getting your business website ranking well with the search engines for your particular search term. This gives you greater online exposure, generating greater traffic to your site (see – search engine optimization ).

The Benefits:

1.Online Exposure. It is the websites towards the top of Google that receive the majority of clicks from online search users. Ranking well on the internet means better online exposure, which in turn produces more traffic for your site.

2.Good ROI. More organic clicks results in more sales for your business. This is why SEO is proven to provide the highest Return on Interest than any other marketing strategy.

3.Better For The Long Term. In comparison to PPC, the rankings and results achieved using SEO generally last a lot longer. When your PPC budget goes, so does your rankings. Nevertheless, with SEO your website benefits in the long run.

For more information on SEO and professional SEO services, see – Essex SEO company .