Currently, social marketing has become a very useful means in reaching out to the public. With several pressing issues ranging from waste recycling to preventing AIDS, the authorities as well as other institutions must find ways to create awareness and advocacy over these urgent matters. A significant reduction in smoking habit among the general public can help minimize costs in treating lung diseases as well as using social goods like health services for handling diseases related to substance abuse like alcohol. Because of this, a social marketing training is a valuable tool to know more about this unique approach that can influence publics behavior.

A lot of people can benefit from social marketing training, that includes employees of government agencies, NGOS, educational institutions, religious institutions, private sector and community organizations as well. Normally, an organization has a great plan that needs to be effectively implemented. Nevertheless, the goals must be communicated well to the target audience that would reduce barrier to changes. By participating in a social marketing training, several approaches as well as techniques can be learned so an organization can come up a creative mix of strategies. The following contents are covered in a social marketing training:

Introduction to social marketing. A sound social marketing training must make participants understand basic concepts that are also found in marketing theories. As the training progresses, the program can include topics like social marketing research as well as using the latest technologies for marketing. This can also include analyzing the needs of the target audience.

Research for social marketing. Learning how to do research is a necessary skill that must be developed in social marketing training. Without statistical data, it would be hard to prove credibility in promoting a social campaign. Surveys, tests, interviews and other methods are covered here. Competitor analysis is a must so it’s part of the social marketing training segment.

Hands-on workshop. This is the interesting part since this is where you apply the strategies you have conceptualized if they can really reach the audience and influence people’s behavior. Social marketing using new technologies. The Internet presents many oppurtunities in launching a social marketing campaign to reach more people. Using blogs, podcasting, mobile text messaging are covered in social marketing training.

Social marketing training is normally provided by many online organizations, said a webmaster of hostgator who also helped people with search engine marketing and web design.