The way in which a folder or flyer is set up will be the determining factor in whether or not it will be an influential and attractive piece of advertising. The folder, flyer, or pamphlet is important to get the message across. The colors must be eye-catching and complement each other. This is why the presentation folder printing should be done by a professional.

Because the printing professional has equipment conducive to making your presentation the best that it can possibly be, he or she can help you set up your presentation properly. You want the colors you selected to be in your ad. If you do not work with your printer, it will probably prove to be a mistake when you see the final product.

When colors are incorrectly translated from the computer to the printing machine, it is usually due to a lack of communication. The lack of communication is not between the computer and the printing machine, however, it is between the customer placing the ad and the printer. If the colors are communicated the right way, the printer sends them to the computer, which in turn sends them correctly to the printing machine, and the colors are vibrant and exciting, and just the exact colors chosen by the customer.

Your printing professional has a calibrated monitor that shows the colors much more accurately than a regular monitor sitting on a personal computer at home. It uses the color wheel provided to it to make the determination about the proper colors through coding. When you decide to prepare your postcard printing yourself, you may have it all right, right down to the last period. But if you have not matched the colors up correctly to the color wheel, the end result could be a disaster.

You will also need to determine the size of your folder. It could be a simple two-sided eight and a half by eleven inch size sheet of paper, folded in half. Or it could be folded twice to open up into three separate columns of information on each side.

If your folder is going to be lengthy, it may be placed in one of many attractive folder covers on the market. They could be clear, or colored, or golden, whatever is appropriate to your product or service. These are usually bound by staples and then covered with a plastic spine, or sometimes bound by a plastic spiral using a binding machine. You may even want a three-ring binder for larger presentations.

You should also use software that is specifically for making booklets. This type of software will allow you to place charts and clipart exactly where you need for them to be. If you use a word processing software, you will find that this feature is extremely limited and frustrating. With your appropriate software you may also be able to create columns, place decorative borders around your images, and the text will nicely wrap around them, as well.

The colors you select are probably the most important thing about your presentation folder. Colors that complement each other will draw all eyes and attention to the facts you are presenting. You might even consider looking at what colors do psychologically before you complete your presentation.