Fresh marketing strategy can bring real boost to a business like hotel mobile marketing.Chances are those people who will look for a hotel are modern-day gypsies who uses portable gadgets.This is a factor which hotel entrepreneurs can bank on to widen their exposure and attract patrons.Hotel mobile marketing is a fresh strategy that has an unquestionable potential to raise one’s profit. The advice was offered by some business brokers who turned to Internet marketing and web design to promote business.
You can choose from two means by which hotel mobile marketing can be applied to your lodging business.One of the most basic is of course by creating a mobile website of your hotel.Maybe you have been maintaining a standard website for your hotel marketing but this strategy will still require you a mobile-custom site that nomadic people can surf while on the road.This way your website will load properly on mobile devices, ensuring that those people will get an information about your hotel.
Another method that you can utilize in hotel mobile marketing is implementing a mobile customer relationship management and mobile customer service. Customer service can have a personalized touch in mobile marketing.Like in reserving a room, SMS can be you way to assist clients from inquiry down to post-stay.With this, you do not only get to send out information but you can also receive them as well through guest satisfaction surveys that you can send.
You can also create mobile opt-in lists in hotel mobile marketing where in you can send SMS messages about promotions or event announcements about your hotel.You might get a weak response to this as most people would rather not let their mobile number in any opt-in listings.If you think that you should still go for opt-in lists then there are tactics that may work well for that.Among these are contests, quizzes, polls, survey questions that you can post online.