If you’ve been cold calling trying to sell a product or goods, or you are just arranging for an appointment for qualifying, you know that at first you’ll have to utilize cold calling scripts to guide you in the process. If you’re a rookie, a call script will be helpful to achieve the target of sending the correct message and asking the relevant questions during the call. However, usually, using a script makes the caller [sound] appear like a robot who blindly repeats whatever is written on the script. This, in effect, is what makes recipients resent the offer. Alternately, a good script can initiate a good connection that will spark a desire for your product. It will just serve as a crutch to make sure that the call moves in the right direction and will ultimately move toward the objective set for telemarketing.
Creating cold calling scripts is straightforward. Simply use the following suggestions in writing one to get the optimal results and culminate in a sale of your product or service.
1. Begin with an introduction of yourself and the organization you are representing.
It is imperative for the prospect you are contacting to know who you are. Mention your name and your company up front before anything else. You also need to call the other person by his or her name, preferably through a more respectful manner like Mister Smith or Mrs. Smith. Such a greeting communicates deference to the person. If the call starts with a good start and the apt respect, it can be welcome and the prospect might show interest in talking with you.
2. Cold calling scripts should be short and concise.
A general description of the product or services offered can possibly be necessary. Either your call script will include a short statement of the offer or it can start with an inquiry if there is an interest in what needs to be offered. Too much information can mean getting cut short from your sales prospect. This can cause your prospect to get distracted and not listen. Hence, instead of getting a sale or getting a meeting, you can be rejected.
3. Don’t hang up without all info.
Effective cold calling scripts should always include fact finding. If your call script is intended to set an appointment, the specific day and time should be asked to make sure that the details are fully understood. In addition, it is imperative to confirm the accuracy of the information to avoid confusion or misunderstanding.
4. Finish your cold call with courtesy and politeness.
Regardless of the product of cold calling, it is important to show the utmost respect to the prospect on the phone. A sense of gratitude for receiving a cold call and listening to what the caller has to say are more than enough reasons to say thank you to the person on the phone. This respect will reflect the level of customer service that your employer provides to customers.
If you make sure your cold calling scripts abide by these basic rules and when the caller is able to be conversational when the call is made, there is a high likelihood of making a sale on your call.