You need to optimize your landing page in order to pre-sell your affiliate product and increase your sales. Thus, the look and feel of your landing page is very important. Your landing page must not have anything that will distract your visitors, while they are reading your content. You must lead them to do one thing only and that is to click on your affiliate link. Below are some useful guides for landing page optimization, which you can use to improve your commission.

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Relevant Content

Relevancy is important. Your landing page must be able to match the keyword and products to your target audiences. The more relevant content you have, the more targeted visitors you receive and the more sales you are going to make. This means that when you are promoting a product, always make sure that your content is related to the product. If your affiliate product is baby care lotion, then “baby care tips” or “caring for baby skin” must be the content on your webpages. Never sell something that is not related to your landing page, like a health product on a electronic page.

Be Specific

Clarity is important because no visitor wants to guess what your landing page is all about. If your visitor is still confused after reading your landing page, this means that you have failed your landing page optimization. Make sure that your information is clear and straight to the point. People leaves your site immediately when they don’t know what it is all about.

Your Headline: Keep It Strong

The headline is the most important aspect of your landing page. Whether you attract or repel your visitors depend largely on your headline. Your headline must capture the emotions of your readers in order to get them to read further. Use your headline to display to biggest benefits your visitors are looking for, but also make them simple and easy to understand.

Show Them The Benefits

Another important key to successful landing page optimization is product benefits. First, figure out all the benefits and list out the major ones. Use them with words that can strike on the emotion of your readers. For example, tell them how the product will change their lives for the better. Your readers are more likely to purchase from you, when they knows what they are getting.

You must not confuse the between benefits and features, as they are two different things. Features are about what the product does and benefits are the things that your client gets when he use your product. So, to improve your closing rate, focus on benefits more than features.

Make Your Site Professional

A sloppy website will not look good and will not gain trust from visitors. Therefore, it is important to win your visitor’s trust by having a clean and professional looking landing page. Here are some tips to get your website looking clean and professional:

• Fonts must be Verdana and Arial, and sizes from 10 to 14
• Keep your background bright and text dark
• Keep the most 3 columns in your web page
• Keep all the links in standard blue text
• Your landing page must have the images of your product
• Thoroughly edit the page’s content for any grammatical or spelling errors

On the internet, 90% of the affiliate landing pages are not optimized properly. This is why they can’t make a sale online. And then they think that affiliate marketing is a scam, so they quit and go do something else. Don’t let this stop you. Just follow these methods above, optimize your landing page and increase of your conversion rate.

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