The attraction of Pay Per Click (PPC) online advertising is undeniable. Every click costs virtually nothing, you simply get the clicks you get, and you set your own daily budget so you recognize specifically how abundant you’re going to spend. Most significantly, your listing seems instantly.

On the other hand, a high ranking within the natural search results appears unobtainable. There’s a perception that hundreds of thousands of other businesses are competing for your keywords, and that creates it seem sort of a real rat-race. And it additionally looks like such a massive mountain to climb; it’s true that it can take months to achieve the first page for your target keywords. To create matters worse, thousands of opportunistic (and a few very dodgy) ‘SEO firms’ have emerged, wanting to form a fast and massive buck out of market naivety. Thus to CEOs, BDMs, marketing managers, webmasters, and business house owners, the road to natural search ranking seems expensive, risky, and beset with traffic.

However does this mean you must forget natural search?

Definitely not!

Firstly, most user studies to this point have found that people pay more attention to natural search results as a result of they’re a lot of relevant. That’s the foundation of the success of firms like Google and Yahoo (and the reason they keep their indexing rules a secret).

What’s additional, it’s necessary to place things in perspective. Tons of thousands of other businesses could be competing for your keywords, however in most cases, they’re a minimum of as confused and disheartened as you. Thus the sooner you work out the important story, the sooner you’ll have the jump on them.

And yes, it can take a while to achieve the top, but as a result of your competition is – for the most half – traveling blind, your early progress can normally be quite quick. Of course, for many businesses, it’s not until you reach the top few pages that your progress can slow.

And again yes, there ARE some dodgy SEO firms out there. However there are some very smart ones. (Go to WebProNews.com and sign on to a forum if you would like to search out out who they are.) Therefore long as you recognize the fundamentals of SEO you won’t be taken for a ride. (See SEO for CEOs for a rundown of SEO basics in layperson’s terms.)

But let’s talk bottom line…

Is it more expensive to obtain a high ranking?

Certainly not! Compared with other sorts of advertising – even PPC in the long run – reaching the top of the rankings is NOT expensive. The subsequent case study explains why.

CASE STUDY

For the past year, I’ve been working exhausting on the natural search results for my copywriting business, Divine Write. For my primary keyword, I’m currently on page one of Google.com (out of approximately 900,000 search results). I’ve done this merely by writing helpful articles and submitting them for publication on the Internet. Luckily on behalf of me, I’m an SEO copywriter, thus writing articles is all in an exceedingly day’s work. However had I paid an SEO copywriter to write my articles for me, I’d have spent approximately USD$5,000.

Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).

Now I hear what you’re saying; my natural search campaign positively value a lot of in the first year than my AdWords campaign. But currently that I’ve reached the high of Google.com, I’ve paused all my AdWords ads, therefore I’m not paying anything. If I hadn’t chased the natural search results, I’d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and thus on.

Of course, I have to retain my high ranking. If I used to be paying someone to write my articles, that may involve an investment of roughly USD$one,000 per year (a saving of 67% each year).

Thus it breaks down like this:

Google AdWords investment: 2 yrs = $half-dozen,000, 3 yrs = $nine,000, 4 yrs = $twelve,000, five yrs = $15,000

Natural search investment: 2 yrs = $6,000, three yrs = $7,000, 4 yrs = $8,000, 5 yrs = $nine,000

Conclusion

Clearly the competition for keywords within the copywriting field isn’t as fierce as during a ton of alternative industries, therefore the actual greenback investment discussed in this case study might not apply directly to your business. The vital issue to perceive is that – over time – a high ranking in the natural search results can truly price less than a high position in the (arguably less effective) paid listings.

Additionally, these figures are based mostly on me submitting articles to various article banks on the Internet myself. (This is a routine task requiring very little skill. You should be in a position to buy an inventory of fifty or a lot of article submit sites from your SEO copywriter or consultant for as little as USD$99.)

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