Once you have a general idea of what subject you want to write about in your info product creation you should start thinking about branding yourself and your product line. Brand identity is the way to build customer loyalty and make sure that when customers are looking for solution they think of you first. This branding lets you to build on success. Once you are known for producing an excellent product, people will come back to see what else you’ve got available, and when you create a list of satisfied customers and notify them that you’ve got something new, if you have established a brand for yourself, they are much more likely to want to purchase it. You can design a single product or a series of unrelated products however you will miss the opportunity to make a buzz and repeatedly sell to the same customers when you do that.

 

To create a brand identity it will help to have a regular visual theme for your web endeavors the same design and color scheme for your website, your eBooks, your short reports, etc. If you don’t have any design skills, no problem. You can visit elance.com, guru.com, rentacoder.com, or any other freelance website and look for graphics designer to make a logo and website header for you that will represent your business. You don’t have to get any fancier than that. People aren’t looking for fancy website design when they land at your website. They want to know that they’ve arrived at the right place and will be instantly re-assured when they see your familiar looking banner.

 

Then they want the product information that they came here to get, how to save money with coupons while shopping at grocery stores, how to litter train their cat, how to flatten their abs, etc. And they want the site to be easy to navigate. They don’t want to have to hunt around to find what they are looking for.  So all you need to help establish your brand identity is a custom designed banner and logo that visually tells the customer at a glance what you and your products are all about. You may adapt that logo and banner and use some version of it for all of your products.

 

Let’s take the coupon example, for instance. You decide that you want to be the coupon queen. An obvious thing to do would be to get a crown logo design perhaps a crown sitting on top of a pile of coupons. From then on when anyone sees that logo and the phrase ‘The Coupon Queen’  they know it’s one of your products. You could include your brand name in your product title if at all possible.

 

You could make an information product creation a brand identity like this could spin off a whole series of eBooks, instructional videos, and product endorsements etc. The possibilities are only limited by your imagination. Some of it sounds cliche  and maybe even tacky. But it works beyond your wildest dreams.