If you want to emulate the successful online businesses, then use your frontend product as (good) bait to bring people in for your backend marketing. The really good news about all of this backend marketing talk is that you (too) can use it to make serious money in your business. The concept is stupid simple – bring people into your sales and marketing funnel, keep them there and sell them high quality products over and over. The front end product needs to be good, but it is not the biggest and best product in the stable. But do not worry because soon enough you will begin to see the fruits of your labors. For example, if your targeted niche is Article Video Robot discount, then you can easily beat your competition in terms of profits by simply focusing on the backend.

Regardless of what types of products you sell, you should always use backend marketing for all of them. We certainly have ordered physical products and enclosed were sales letters, brochures, and flyers with ads for their other products – you can do the same. Like we said, you can use flyers, brochures, CDs with a catalog of your products, etc. If they are happy with your product, then you can be sure they will at least be open to doing business with you again. When you are emailing your list, you must send them good content that will help them rather than one offer after another. Pre-selling can be an art form, and when you can do it very well you can sell hot coffee in the desert. One thing you have to get right is the ability to understand what your market needs, and when you do then you can send them the right promotions. You want to build a solid reputation for providing high quality products that help them. For instance if your first Article Video Robot coupon product is good, then it’s obvious that they would want to check out your other products too.

A good marketer will have links to their various offers in their pdfs and other places. You can get more backend sales with zero effort on your part, and that is the beauty of this model. This is more like passive marketing because once the ebook is done then you can use it how you see fit. This is a great opportunity for you to make extra sales and make the most out of your customers. It does not matter what the ebook is about so long as it is relevant to your market.

You can do quite well with backend selling, and you may be surprised at how much you can make. So what you do is just take your buyers and keep marketing higher priced items on the backend. The trick, and it is not much of one, is to make sure you do not offer bad products. This is the exact formula that the professional marketers use to make millions. Whether you want to promote products related to the Sanchit Bhatnagar niche or any other niche, it’s really important that you include backend marketing in your overall marketing plan.