Right, probably everyone in the world has heard of Facebook, even though it has not been existing for very long. And how many people go to Facebook each and every month? What is it, 500 million? Yes, truly amazing. Not long after things started becoming apparent that something big was happening did internet marketers descend on Facebook to do their stuff. In this article we shall be looking into 3 effective Facebook advertising tips that you can use right away. Whether you’re targeting a hostgator coupon niche or any other niche, Facebook ads can work for you.

Testing is one of the most important parts of your Facebook advertising success. If you know all about testing, that’s great, but if not then you will need to test each element of your ads. This is called A/B split testing, and you just rotate two ads that are different in only one respect to each other. Facebook advertising differs from the regular PPC platforms like Google AdWords. When you see ads in Google, chances are that you’re seeing that ad for the first and the last time, unless it’s being run by a company like eBay. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. As time passes, and your ad reaches saturation with impressions, then less and less people will click on your ad. To counter this effect, you have to keep making new ads for the same ad campaign, and when it’s clear that performance is dropping; just substitute in a new ad. If you make totally new ads you’ll need to split test and optimize them all over again. Obviously, you need to make it look completely new so people will think it’s new.

For more general appeal products/services and greater reach, you can check out what Facebook calls “engagement” ads, and these are more expensive because they appear on their home page. We would only do this if our market was sufficiently large enough to provide a good rationale for the expense. There are so many different marketing strategies you can use with engagement ads. Meticulous and careful planning would need to be implemented before your marketing funnels gets hit with this kind of traffic. So for example if you’re running ads about hostgator coupon, split testing can give you better return on investment.

It’s always best to check your advertisements at different points during each day only because CTR’s will vary. That is the best approach to knowing for sure what the story is with your click throughs. You need to be proactive at Facebook since they are lacking in some ppc campaign management features.

Remember that Facebook advertising is just another ad platform, and once you get comfortable with it you can do well. It’s critical that you do good market research, and you will need to know how to write good ad copy. If you’re new, that’s ok, and the more experience you do get the better you will do with this ad medium. So for instance, if your ad is about wordpress then you will be able to find the ad that’s giving the best result.