In 2002 blogs took the world by storm, moulding the way we marketed online for good. While most people at that time started with various blogging services, eventually most of them moved on to WordPress. WordPress has become so much more since a powerful website CMS that emerged from the need for a better blogging systems.

If you read any popular blogging tips online, WordPress is often positioned as a tool that well, creates a blog. But more and more bloggers are finding that you can also use it as the most important tool to upon which you can forge a profitable business system.

The most important function of WordPress itself lies in its ability to manage large amounts of text, audio and video content. With a hand-coded HTML site, after a dozen pages it becomes difficult to manage. Although you can use template-based systems as well like Site Build It or DreamWeaver, nothing beats the simplicity of WordPress.

Using premium blogging software you can easily turn create a static website, an article system, a membership site powered by WordPress, a powerful e-commerce site, an auction sites, a portfolio site and so much more. As a matter of fact you can also use it for almost anything.

Besides that, Search Engine Optimization is another added bonus. It’s amazing how good WordPress is at optimizing content for Google. However you can also get more serious and utilize simple WordPress plugins to further enhance your SEO ranking and get better Yahoo or Google rankings.

But perhaps the best thing about WordPress is its flexibility. You can easily switch between WordPress templates, and improve its functions by using plugins and even some custom programming. Have I said that its free?

Use WordPress if you haven’t. The learning curve has reduced substantially in the past 3 years. Right now, even a 6 year old kid can understand how to set it up and use it. So go ahead, use WordPress to power your online business!