Huge Mistake #one: Creating a Website with Flash — Did you recognize in an exceedingly recent study, top net marketers discovered that having a web site created with Flash, truly decreased the response from prospects and customers by as much as 370 p.c?

Here’s why: Your prospects and customers are most likely visiting your website using all varieties of different computers, connection speeds and net configuration settings…

What might look nice to at least one visitor could not even seem for one more! You’ll terribly simply have shelled out tons or perhaps thousands of bucks to possess a web site created using the Flash technology, only to find out that some of your guests will never see it! (Not to say the loading times will cause your visitor to shut your site, never to come again.)

Huge Mistake #a pair of: The “Internet Catalog” Approach — You see this everywhere. Sensible, honest and hardworking businessmen and girls get on-line to sell their products or services, and have a web site created for them that contains a link to just about everything they provide on one page. Their thinking goes along the lines of, “…well, I don’t want to depart anyone out. If they come to my web site, I need to make sure I’ve got what they’re trying for…” — This method of thinking might not be additional from the truth.

Here’s why: There’s an ancient rule that goes back to the very starting of direct-marketing on the web, taught by the richest, most legendary and well-revered internet marketers of all time…

“After you give your prospects too several decisions, they become confused and aren’t positive what to do next. Confused people never obtain anything.”

Huge Mistake #three: Optimizing Your Sales Website for the Search Engines — You may see this taught in nearly every “internet marketing” course, manual or eBook out there… “You need to optimize each page of your web site for the search engines!” — After all, this false teaching is accepted as ‘gospel truth’ so typically that most net designers can supply to do this for you at no, or very little extra cost…

What they do not understand is that bound words and phrases should be either re-worded (to make it “keyword made”) or taken out completely, simply to be looked upon highly by the mighty search engines — and this might kill your sales, literally overnight.

Here’s why: After you or a employed internet designer optimize your sales page (i.e. any net page designed to sell your products and services) to get a better listing in the search engines, you are going to own to sacrifice the pulling-power of your sales copy (i.e. written sales material) simply to induce those higher listings. Certain, this could bring you a lot of traffic — however what sensible is all the traffic in the world, if your guests arrive at your web site and aren’t compelled enough to scan why they ought to order your product?

For years, it’s been taught that you should perpetually try to search out a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your product and services…

Wrong Once more! — The reality is that you must never optimize your sales page for the Search Engines. Instead, you must create small “entry pages” for each keyword connected to your product or service, (highly optimized for the Search Engines) and have them link to your main sales website! (We have a tendency to will show you precisely how to try and do this quickly and easily and acquire *huge* targeted traffic from the Search Engines – while not ever *touching* your sales web site!)

Huge Mistake #4: Having a “Graphics-Based mostly” Web site — Positive, graphics will actually facilitate us to visualize a explicit situation or circumstance, product or service… However did you recognize that having a graphically-driven web site can actually distract your visitor far from your sales message?

After all, your sales message (or “web copy”) is The #-one most significant factor during a website that creates money. If your guests are paying a lot of attention to your “professional graphics” than your sales message… you have simply lost another sale.

Here’s why: You’ve got got approximately seven seconds from the time your visitor arrives at your website, to the time they decide whether to shop for your product, get a lot of info or leave. If you’ve got a graphically-intensive website, your website can most likely still be loading past your seven-second time limit.

That’s a “customer-killer” in and of itself – however, the real reason lies among the fact that the bigger, brighter and more stunning your graphics are, the more they can distract your visitor from your sales message. And if your visitor is distracted even for one second, it might mean the distinction between getting a buying deal, and losing a customer.

Huge Mistake #5: Coming up with a Website with Zero Marketing Expertise — Most web designers don’t have any idea how to make cash on the web, with something alternative than their design services. It’s not their fault – they merely have no or terribly very little promoting and sales experience. When all, they’re simply website designers…

But, having your web site designed by someone with Zero web promoting expertise is like buying a street-car while not an engine… it will not go anywhere, and it’s going to just waste your time and money!

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