Digital printing has really revolutionised the printing industry. There are a number of different options a digital printing company can provide that give designers a fresh new perspective on how they will approach their design and layout, options in fact that were previously unavailable with traditional offset printing.
Here are the things that are the most useful services that digital printers London can offer:

1 Short run printing
Short run printing is a very helpful service that is a must have for any marketing professional. Short run printing allows you to create prints in small batches unlike the bulk printing services offered by traditional offset. Through short run printing services, you can create prints without a minimum order restriction.
Having no print run restrictions will help you to look differently as to how you will be able to handle a marketing campaign for example; you can now print the exact number of prints that you need in a certain campaign.
No longer needing to print excessive amounts – making your file storing and inventory checks a great deal easier.

2 Variable printing
Variable printing is another method of digital printing London has a wide choice of printing companies offering this service. It is an essential printing method for a direct marketing campaign.
Variable printing allows you to have parts of your design remain static while the other parts of your design can be replaced or changed from one copy to another. This digital print London has many companies offering this service, is very useful in direct marketing because you can efficiently place the name and address of the person to whom you want your materials sent. You can also add personalized touches on the prints in order to give a more targeted approach.
It’s all about tailoring the printing services on offer today to suit your business, and the way that you want to interact with current clients and more importantly with potential clients.