Numerous small and home based businesses know they need to market and yet, have little or no money to accomplish so. Sadly, many use this as a reason not to market. Even on a restricted spending budget you can promote and gain visibility to suit your needs and your company.

The following three strategies have proven extremely successful for countless businesses as they can for you.

1.    Press Releases – Very effective and they provide a great deal of credibility when published. You must have a well written release that is pertinent towards the media source you might be sending it to. You are able to distribute press releases both online and offline.

A quick Web search under media resources in your city will bring up radio, television, newspapers and magazines within your area. To find online resources do a search under “free online press release distribution.” Numerous listings will come up. Be sure to utilize the totally free services when on a limited spending budget.
There are services you can pay for if you are so inclined.
Prior to writing a press release, determine the following:

Who is your target market?
What is your target media?
Who could be the contact individual at the media outlet?
What could be the timeframe for submission?
Do you have an attention-grabbing headline?
Do you know the who, what, when, where, why, how?
Do you have excellent quotes, research and technical date if appropriate?

2.    Articles – Writing articles is really a great way to acquire recognition as an expert in your field or specific industry. By providing practical information, you are able to reach targeted audiences. This can create exciting opportunities for you and your company.

Whatever you write about should be something you are knowledgeable on and your details is factual. Incorrect or untrue details can come back to haunt you.

Recently I read an write-up by someone claiming to be an Internet marketing and advertising expert. Their write-up was about gaining visibility on the Net. To find out how much visibility this so called expert has I did a name research on the author. The “expert” author had only 10 postings under his name. Not extremely impressive when other experts have thousands of listings. The author immediately lost credibility.

3.    Presentations – One of the most incredibly effective methods to market your product or service is to offer a complimentary information seminar. Whenever you offer excellent details that is of interest to your market you have become a resource before you are a vendor.

When you apply one of the 3 recommendations to your marketing mix you’ll acquire benefit. Whenever you apply all 3 the results may be phenomenal.

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