Mobile advertising has become an integral part of commercial business.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign. 

First, you must take into consideration that mobile devices still have a relatively slow data transfer speed.  Mobile phone users that have grown up with high speed Internet may be frustrated at the transfer time with some mobile devices.  While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.   

Because of slow data transfer speeds and the nature of the mobile phone devices, most mobile phone users don’t surf.  Unlike online Internet users, people using mobile phones are typically looking for an immediate answer to a question, and are not willing to be diverted by a distracting ad that is not relevant. 

Because of these challenges, mobile advertisers are focusing less on diversion advertising or pop up distractions, both which are heavily favored on the Internet, and more on In-page mobile search engines and SMS text messaging campaigns.   

Studies have shown that the SMS mobile advertising and mobile search engines are actually very well received and can be up to 50% more effective than traditional Internet ads if they add value and help the mobile phone user solve their immediate needs.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).