No Internet user probably hasn’t heard about search engine optimization and why its techniques are crucial for the success of every website. However, organic SEO isn’t that famous. SEO covers a wide variety of subject which can be classified in to two independent divisions. These are non organic or paid SEO and organic or free SEO. They may be independent but these two are closely related. In understanding the concept of SEO in general, it is important to clearly differentiate the two classifications. Paid search advertising is what organic optimization uses. To draw in visitors to site, this technique is dependent on keywords. Pay-per-click ads are a classic example of this type of site optimization. PPC is a technique where a site owner places ads on different sites and each click ont hese ads will be used in determining the advertiser’s ROI. PPC ads are ideal for those who are looking for fast and computable results. Organic SEO, however, involves making sites more appealing to search engines in order to get high rankings. This, of course, translates to higher traffic driven to the sites. To fully differentiate the two techniques, non organic SEO gives a site owner fast and computable results while organic SEO focuses on building the sites reputation with the number of visitors with the use of relevant keywords. Organic campaigns end up with content that people find reason to keep coming back to because of technical quality and search relevance. To do this, the use of appropriate search engine friendly words is crucial. Technical, verbal and marketing expertise take part in achieving success in any campaign. Because this approach allows a site to be improved on every aspect from title to purpose, it has the ability to strengthen the site so people will actually visit it and be glad for the experience rather than visit and click away for not finding anything worth a read. A non-organic campaign also works for the short-term while an organic is on the job for the long haul. Search engine optimisation, whether non-organic or organic seo, is a welcome development as far as site owners are concerned and as long as one wisely invests in reliable seo service, it won’t be long before a site starts raking in smashing results.