If you are really frustrated about the low response you are getting from your Twitter campaigns, it’s time you look into your marketing practices. Twitter is one of the great Internet promotion tools, when it is used correctly. But unfortunately, there is no guide book to show you how to create an amazing marketing campaign using Twitter, and that is why so many campaigns fail. If you really want your Twitter marketing efforts to produce for you you need to use the right marketing methods to make sure little, simple mistakes don’t derail your efforts. In the following text we’ll look at some of the more common Twitter marketing mistakes.

Probably the most frequent error Twitter marketers make is that they have a misguided sense of how important their products and service are. You have to remember that your prospects do not care about how great your service is, or the details of the product you are selling. Your prospects don’t really think about “you” but they inherently think about “themselves”. Have a look at this Rapid Mass Traffic page to see what is the latest in affiliate marketing. It doesn’t matter if you created the world’s most advanced piece of software and Bill Gates is literally shaking in his boots. That is the nature of the beast and how capitalism and a free market economy works. So, above all else, the primary thought in every one of their minds is “What’s in it for me?” If you can answer that, then your Twitter campaign will work extremely well.

Also, another mistake that marketers make on Twitter is they try to be a little too mysterious. If people can’t easily see who you are, they will ignore you. You need a full biography with some interesting notes, and don’t forget to include a good photo! You should not miss out on the first chance you have with a prospect just because they couldn’t find out anything about you. But that doesn’t mean you take yourself too seriously. See, that is yet another of those easy little mistakes that people make what when they start marketing with Twitter. Twitter is a fun internet destination, somewhere where people come together and interact on a social level. They might be seeking a break from a hectic day, so you want to help them with that. Your tweets need to be spiced up and have a tinge of humor to them. That’s the best way to gain a prospect’s interest in your offerings. You want to give a picture of life to your advertising on Twitter.

Another mistake you should avoid is using a corporate type image for your Twitter account. But it doesn’t work that way, as it needs to have a human face to it. People will respond and react to another human, not a lifeless company logo. You have to represent your brand with a lively human personality that will bring life to your marketing efforts. You may have to put a little bit of extra effort into things, but you will find that there’s nothing that can compare to the impact of your target audience knowing that there is a real person at the other end of the tweets they get. It’s important not to come off as a snob. If you make the mistake of appearing too aloof on Twitter your reputation is toast. Check out this Rapid Mass Traffic page to see a new revolution in internet marketing. Twitter, just like any other site is about social networking, and it is a great platform to launch a new ad campaign and stay in touch with your clientele. Never use your Tweets to sell anyone, anything since this is all about having a conversation, albeit with possibly thousands of people. Genuinely listen to what problems they have and if you can, give them a real solution. It may seem contradictory and a little insane, but the best way to use Twitter as a marketing tool is to make it seem like that’s not what you’re up to.

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