Website Optimization = Content + Links = high-level
1. How Google appraises Page Rank
Higher page rank scores = Higher SE ranking
Page rank is the most crucial factor for influencing your SE ranking. You need to know what PR is, why it is so crucial, and how Google appraises your link popularity (over 50% of all SE traffic comes from Google, and if you are able to reach the top of Google, you’ll raise to the top of the others SEs as well).
Link popularity – the number of links (votes) that SE have for your site.
Here is a link for a good tool that measures the PR from SE’s. It shows you the PR from Google Yahoo and MSN and allows you to see the story report so you to work out the boost of your web site.
http://www.marketleap.com/publinkpop/default.htm
2. Content
Consistency is the key. It’s a reality that as increasingly articles are added to article directories, your content will go lower in the lists, but if you constantly and consistently submit new articles, then you’ll continue to draw the profits. Making content is a great method to build up the PR of your site. It gives you life-time links.
• Always end your articles away with a link to your web site which is relevant to the copy of the content. Hyperlink the keyword with your url. For example:
Author Bio:
Quote:
“Robert Brown is an expert in affiliate marketing. Visit his web site for more online marketing tips.”
3. Control Your Words
“Not everything that counts could be calculated and not everything that could be calculated counts”.
This doesn’t apply to our situation. In the Meta Tags, you must count every word and every keyword. Use a instrument like this one to count the characters of your Meta tags.”
http://allworldphone.com/count-words-characters.htm
4. Optimize the Title Tag
• Admit 1-2 of your most significant keyword phrases in the title tag, but do not just list keywords.
If you just list keywords, you chance being viewed as spamming the SEs which can finally lead to you being blacklisted and not admitted at all.
• Your title tag should include your keyword phrases within a clear sentence to avoid this trouble.
• Create your title attracting to humans!
Don’t forget that even if you get that top listing in the SEs, our list still asks to say something that makes the surfer prefer to click your link and visit your site.
• Since the length of your title tag could cause some engines to crop it, we advise place the keywords at the first of the tag when possible to decrease the risk of causing them cut off.
Each page of your site should have its own title tag on its own keywords that relate to the page that it appears on.
5. Optimize the Meta Description Tag
• Give appropriate descriptions (as some SEs display this description in the search result), make it more suitable to your site. Put just targeted keywords in description. Don’t stuff the description with more keywords. Restrict the number of words in this tag to 10 to 15 words.
• Place the most significant phrases at first of the description, so, even if any SE drops some part of the description, the important phrases will be exposed.
6. Optimize the Meta Keywords Tag
The importance of Meta Tags is argued these days. So this is an optional extra.
• Admit only the keywords that appear in the body text, and no more than 5-7 keywords. Add alternative spelling of words (including typos) and synonyms of those keywords.